Wednesday, December 26, 2012

21 Predictions for 2013's Book Industry

The list, care of the Huffington Post.

From said list...

3. The current glut of books will become even more pronounced
Even before the indie ebook revolution, there was a glut of books. There are simply too many great books worth reading, and not enough eyeballs or hours in a lifetime to read them all. 2013 will remind us we haven't seen anything yet. Thanks to the increased awareness and street cred of indie ebook publishing, and free online tools like Smashwords that make ebook publishing fast, free and easy, the next generation of writers is realizing they need not bow subservient before the altars of publishing gatekeepers ever again.

Smashwords authors are publishing direct to their readers and achieving global distribution. This is leading to a surge of new titles that never stop coming, and never go out of print. In 2013, self-published ebooks will swamp the titles put out by traditional publishers. This is good for the future of authors, readers and publishing. We're in the early stages of a full scale publishing renaissance. Readers now have access to an amazing diversity of high quality books.
Some industry participants - some authors included - fear this glut, because they think it'll either increase competition or decrease discoverability. Yes and no. More high-quality titles than ever will be released, because the barriers to publication have been eliminated. Readers will discover the best books and propel them forward through word of mouth. More poor-quality books than ever will also be released, and these books will be summarily ignored by readers, reviewed poorly, and will fail to spark word of mouth. Yes, competition will increase, but so will author opportunity, because more readers than ever will be reading ebooks. 

4. It'll get tougher to sell books
The easy days are behind us. In the next few years, I expect millions of out of print books will come back to life as ebooks. Millions of writers will self-publish new titles. The virtual shelves of online ebook retailers will expand to accommodate a limitless supply of ebooks.
In the early days of self-published ebooks when there were fewer books to choose from, the act of making your book available in the ebook format helped you reach a lot of readers. In 2013, authors will face more competition for reader eyeshare. Most of that competition will come from fellow indie authors.

Indies, as a collective organism, are become more knowledgeable, professional and sophisticated in their publishing. They're pioneering the best practices of tomorrow. All authors will need to up their game. That means more professional editing, more professional cover design, broader distribution, smart pricing, and more books. Unlike their static print counterparts of yesteryear, ebooks are living, dynamic and immortal creatures. You can upgrade your ebook to make it more available, accessible and enjoyable to readers at any time.

No comments: