Saturday, December 29, 2012
Chick-Fil-A's Childrens Book
Salon takes a look at The Jolly Barnyard.
From the piece...
They don’t want kids to equate a Chick-fil-A sandwich with inhumane treatment of chickens in crowded factory farms — they want kids to equate that sandwich with the page in the “Jolly Barnyard” where Farmer Brown feeds his chickens a treat while they roam free. They don’t want kids to equate a Chick-fil-A meal with the unsustainable and often unsafe monoculture practices of corporate agribusiness — they want kids to equate that meal with the agriculturally diverse operations of individuals like Farmer Brown.
In short, they don’t want my son and his fellow two-year-olds to equate Chick-fil-A with what Chick-fil-A really is — they want them to equate it with the very Jolly Barnyard it and its fellow fast-food behemoths have helped destroy. And so the company has re-published the 1950 classic under its name, and with its logo stamped right on the front cover. The message to tykes is clear: When you think Chick-fil-A, think “Jolly Barnyard.”
Of course, Chick-fil-A’s “Jolly Barnyard” is hardly the most egregious advertising ploy from the fast-food industry.