Sunday, December 19, 2010

In 500 Billion Words, a New Window on Culture


Google has made a mammoth database, notes the New York Times, culled from nearly 5.2 million digitized books available to the public for free downloads and online searches, opening a new landscape of possibilities for research and education in the humanities.

From the article...

The intended audience is scholarly, but a simple online tool allows anyone with a computer to plug in a string of up to five words and see a graph that charts the phrase’s use over time — a diversion that can quickly become as addictive as the habit-forming game Angry Birds.

With a click you can see that “women,” in comparison with “men,” is rarely mentioned until the early 1970s, when feminism gained a foothold. The lines eventually cross paths about 1986.

You can also learn that Mickey Mouse and Marilyn Monroe don’t get nearly as much attention in print as Jimmy Carter; compare the many more references in English than in Chinese to “Tiananmen Square” after 1989; or follow the ascent of “grilling” from the late 1990s until it outpaced “roasting” and “frying” in 2004.

“The goal is to give an 8-year-old the ability to browse cultural trends throughout history, as recorded in books,” said Erez Lieberman Aiden, a junior fellow at the Society of Fellows at Harvard. Mr. Lieberman Aiden and Jean-Baptiste Michel, a postdoctoral fellow at Harvard, assembled the data set with Google and spearheaded a research project to demonstrate how vast digital databases can transform our understanding of language, culture and the flow of ideas.

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