The Good Book as a bestseller is discussed in the Wall Street Journal.
From the story...
Upstairs in the Mobile Museum of Art, there's a Bible on display -- a majestic hand-drawn edition a decade in the making, and not yet finished. Presented as a work of modern art, its oversized pages are filled with ornate calligraphy and rich illustration, shot through with gold and silver leaf.
Downstairs, in the museum foyer, another Bible lies open -- this one so homespun as to be homely. An earnest young couple is carting it cross-country in an RV with a bobble-head Jesus on the dash, asking tens of thousands of ordinary Americans to each hand-write one verse. Blotches of white-out mark corrections.
The two editions on display this drizzly morning are as different as can be, yet they represent an essential truth: God's word is good business.
Throughout history, the Bible has been an object of commerce as well as of reflection. That's especially true in the modern era.
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